Opening Keynote
Computing Hardware 2011: Modular, Virtualized, Commoditized or Irrelevant?
Speaker: Matt Boon
This session will highlight some of the changes that Gartner Dataquest is seeing across the various hardware segments, tie these to the impact of commoditization of Hardware and provide advice and suggestions on how organizations should strategize to either maximize or minimize the impact that these infrastructure shifts will have, for good or bad on their business.
Key Issues
What impact will hardware commoditization and consumerization have on organizational infrastructures, processes, purchasing plans and Vendor market positions in the next five years?
What can organizations do to better leverage the shifting landscape while still planning for the future as Vendors continue to promote new IT concepts, technologies and products and how can they separate the hype from business fundamentals?
Will organizations benefit from the consumerization of IT Hardware as employees embark on their own consumer device buying sprees?
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Print Technology Trends
Speakers: Pete Basiliere, Don Dixon
Vendor press releases all year long tout the latest technological advances. 2007 has seen its share of introductions for the home, office and production print environments. Vendors tell us that 2008 promises even more. Individually, these are discreet developments; collectively, there are underlying trends you must be aware of. Whether you focus on the office or production print, or have responsibility for both, understanding the meaning behind the trends enables you to better anticipate the future developments certain to affect your company. Listen and participate in a debate by Gartner analysts of the impact of these trends on your business.
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Overcoming Stubborn Obstacles in Managing Office Print
Speaker: Ken Weilerstien
- Why does it take them so long to get started once they make the decision, and why so many false starts?
- Why do the project teams go around in circles for months and years figuring out what to do and where to start?
- Why does team morale swing from confidence to confusion and concern to hard-won wisdom?
Managing office print would be easy if your organization had a lots of experience doing it. Instead, most organizations have a dearth of experience beyond routine support and commodity purchasing, and little information on their current needs, and no strategic focus. They often have a wealth of aging, mismatched equipment, exploitative vendor contracts, and ineffectual or outmoded policies. Your first few steps will make the rest of the project easier or harder, so learn:
- How to make your office printing policy stick and get rid of personal printers without getting your tires slashed.
- What you can and can't do to get people to print fewer pages.
- Whether office color printing is a gift horse or a Trojan Horse.
- How to deal with the top three contract problems.
- Whether remanufactured supplies make sense for you.
- What to do about fax.
- How long to keep equipment and whether to replace it at once, phased, or evergreen.
- How to ensure uptime without driving up costs.
- How to avoid getting strangled by your timeline.
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CRM Printing and the "Googlization of Print"
Speaker: Pete Basiliere
Google's AdSense program is nothing new. Astute direct mail companies have enabled targeted print advertising for years, but marketers have not taken advantage of the opportunity presented by the latest monochrome and color printers. Why not? After all, color unit shipments are up, CRM tools are coming to the fore and ADF fosters low costs and high productivity. What can you do to stem the flow of advertising dollars from printing to other media? The "Googlization of Print" presentation will show you can build on your company's strengths to reverse the trend while growing revenues.
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Closing Session
Bringing PIM Home to My Industry
Speaker: Peter Grant
You heard from Gartner’s printing specialists about office and production printing, the challenges, the opportunities, the emerging technologies, and the best practices. Since everyone prints, and since few do it optimally, we strived to make each presentation relevant to the wide range of industries and economic sectors that you come from.
Soon you’ll return to your office and put this into practice. You’ll need to make careful choices and set priorities about what you do next. Some of this will vary with your industry and with your role in the organization.
To make it easier for you to put what you heard into practice, this session will focus on the IT and printing contest in a few selected industries and roles.
We asked a selected few of Gartner’s 800 analysts to comment on the printing context in the industries and roles within which they specialize. Since we could not bring all of them to our conference to discuss the printing scenario in your industry, we will instead distill their remarks for you and comment on on them.
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