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PRODUCTION PRINT SESSIONS 2009
Those production print professionals who continue to buy their brochures and customer-facing materials in bulk will find themselves getting diminished results for their money compared to their competitors … and risk getting sidelined or outsourced. In presentations in this track, Gartner analysts will show you how to make a graceful transition to more targeted customer communications. Production Print professionals will learn how to turn changing business practices to their advantage -- and take on a prominent and more valued role in furthering good customer relations and increased sales.
2009 Sessions will be updated as available.
Using ADF 2.0 to Help Your Company Grow
Speaker: Pete Basiliere
Will the choices you make today prepare you for the return to growth and targeted, relevant multimedia communications? Find out how the ADF 2.0 production printing architecture enables you to cope with the changing print marketplace and how Gartner ranks the software tools that meld the Automated Document Factory modules together.
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Dynamic Contextual Communications: The Technology and Market Convergence Enabling Trans-promo and More
Speaker: Pete Basiliere
The union of variable data print and e-presentment technologies with consumer demand for relevant communications at any time and in any place are forever changing the nature of your print operations. Learn why it is important to not simply implement trans-promo printing but to also prepare for the dynamic, contextual communications that your customers are demanding.
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Production Print Cost Containment User Panel
Speaker: Pete Basiliere - Moderator
Leading economists project an economic recession in the U.S. and other countries. One way to mitigate the impact of a recession on any organization, private or public, is to reduce costs and improve efficiencies. Cost containment goes by many terms, but in the present economic environment it doesn't matter what we call it. What matters is what we do about it. Listen as Gartner experts solicit insights from your peers on how they contain costs while preparing for the return to growth, and then take your turn to ask questions.
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