PRODUCTION PRINT

Those production print professionals who continue to buy their brochures and customer-facing materials in bulk will find themselves getting diminished results for their money compared to their competitors … and risk getting sidelined or outsourced. In presentations in this track, Gartner analysts will show you how to make a graceful transition to more targeted customer communications. Production Print professionals will learn how to turn changing business practices to their advantage -- and take on a prominent and more valued role in furthering good customer relations and increased sales.